Visual References “Lookbook“

This Lookbook is a collection of visual references that set the tone and scope of Vernacular Branding. These images are included only as conceptual guides for contributors. They are not final works, and will not be published.

The book and accompanying exhibitions will feature original contributions, archives, and lived practices, with all final works fully credited to the artists.

Important note: All visuals in this Lookbook are AI-generated references used for orientation. They will not be included in the book or exhibition.
Final works must be original contributions by artists, designers, photographers, and students.

What we are looking for

We invite works that reflect the richness of India’s vernacular identity, including but not limited to:

Typography & Scripts → explorations of regional scripts, multilingual lettering, hand-painted signs.
Colour & Pattern → palettes and motifs rooted in local traditions or contemporary reinterpretations.
Street Aesthetics → posters, hoardings, wall-paintings, matchboxes, packaging, and everyday design.
Photography & Documentation → capturing how vernacular branding appears in real environments.
Illustration & Mixed Media → artistic responses that reinterpret vernacular branding for today.

DISCLAIMER ON IMAGES
The visuals shown here are conceptual references only — included to set the mood and scope of the project. The final book and exhibitions will draw from lived practices, original contributions, and documented archives. All published works will be fully credited to the contributing artists.