CONTRIBUTORS:
A Collective Effort
The Vernacular Branding project grew through many voices, images, and perspectives. In September 2025, we opened an Open Call for Contributions, inviting artists, designers, and photographers to share works that reflect India’s visual and cultural identity.
Over twenty days, we received submissions from across the country — from homes, studios, and streets — each offering a fragment of how design lives in everyday life.
This book is built on those fragments.
To every contributor — thank you for helping us see India anew.
Contributions Featured in the Book
Rock-cut Art and Sculptures of Tripura
Dr. Biswadip Nandi — Agartala
Paintings depicting rural Maharashtra
Dattatraya Padekar — Nagpur
Streetscape Photographs
Dr. Abida Choudhury — Pune
Façade and Storefront Photographs
Vinay Shekhar — Bangalore
Mandala Lippan Art
Riddhi Jamwal — Punjab
Lippan Art
Samishka Jawale — Dubai
Black & White Drawings
The Ravi Paranjpe Studio, Pune
Saree and Jewellery Compositions
Vedanti Rakhade — Dubai
Poppins Devanagari Branding
Tanmayee Sachin Ingale and Atul Dawkhar
Visual Identity of एra Architects
Identity Redesign: OPE Innovation Lab – Mumbai;
Section Text by Ankit Savla
Façade Design Renderings
एra Architects – Vadodara
Map of India, Shaheen Bagh
Ita Mehrotra — Mumbai
Wet Blue Tarpaulin (Diploma Film)
Direction: Anunay Barbhuiya — Mumbai
Poster Design: Kriti Shukla — Viana do Castelo, Portugal
Handwritten Film Title: J. K. Barbhuiya — Silchar
RaniPink Studio Blouse Designs
Indrani Royan — Bangalore
Painting with Dalit Iconography
Savindra (Savi) Sawarkar — Delhi;
A paragraph by Parul Dave Mukherji, from EYES RE-CAST, 2008
Indo-French Conversations (Workshop Archive)
Ranjan Joshi and students of the Empire Institute of Learning (E.I.O.L.), Mumbai
ACKNOWLEDGEMENTS
To everyone who shared their work, stories, or encouragement — thank you.
Your contributions have helped shape the foundation of Vernacular Branding and its continuing journey.
Vernacular Branding 